As the world's leading shoe Nike's founder, has 68 years of age PhilipH.Knight will step down from the CEO position, he was faced with two choices, Mark Parker (hereinafter referred to as Mark) nike free run, or Charlie Denson (hereinafter referred to as Charlie) . From the outside point of view, Mark longer than the product design, R & D AirMax hosted his own air-cushioned shoes, once helped sales decline from 1986 to 1987 18% of Nike to resume its rally; while Charlie is mainly engaged in the operation, long-term fight killed in the most competitive sales the forefront. Knight ultimate wisdom of his choice rather let Mark as Nike Group CEO, and Charlie became president of the Nike brand worldwide. The beauty of this arrangement is that the outside world, Nike is still an emphasis on sports and cultural, spiritual focus and not preoccupied with the pursuit of commercial profits in the great company; the same time Nike Free Run +3, Charlie helm of the Nike brand, its jurisdiction Nike basketball, soccer, running , men's training, women's training, extreme sports, sports seven business life, Charlie's business talent and ambition have enough room for this. In making such a sound arrangement, Knight hidden in the cool, never seems to wear off over a lifetime behind the sunglasses, peace of mind to do his Chairman of the Board; and Mark and Charlie are as his right-hand man, to Nike. " iron triangle "in the young and vigorous" corners ", led by Nike, the rapid run. What can be more subtle than such an arrangement? If Mark was inspired by the talent and wealth of Nike Air shoes and other product design has been tested enough, then, Charlie's business acumen in fact need to be corroborated in business reports. Few years, Charles Knight and Nike, of course, did not live up to investors eagerly looked forward to. On the one hand, because the accurate anticipation, Charlie led Nike subprime crisis successfully escaped the raids, you see, even if Nike is not an official sponsor of the Beijing Olympics, but the 22 Nike contract sponsored the Chinese national team is still a lot of people Nike seems to think is the winner. Instead, the IOC and Beijing Olympic Games, "double" official sponsor Adidas, but immediately after the Olympics into a huge amount of inventory crisis. On the other hand, Nike's business world, especially the Greater China is still fast and strong growth. Nike's sales in the domestic industry is not only ranked the top spot with its large occupation of China, a second-tier cities, from the eastern coastal cities to expand to three or four lines of "Western roots" has been launched. Nike "west", for Nike's domestic competitors, it is tremendous pressure and challenges. A four-year cycle, the 2012 London Olympic Games is approaching, Nike average annual increase of 20% is still strong, but many domestic brands have begun to slow-moving products, part of the Jinjiang sporting goods companies have even begun to adjust a large number of closed shops. In any case, it seems, the domestic sporting goods companies shuffle the curtain has indeed opened during this period, Nike and Adidas are "west" and squeeze the momentum, of course, is the key factor. |
